Zurich Gnome

The journal of a Swiss-based motor-racing enthusiast.

Thursday, April 20, 2006

Sport - what's that?

There's an interesting article on pitpass today, an interview with the new Renault F1 team president. Well, I say interesting, but frankly you'd need to be the sort of person that gets excited by the Financial Times to get any real enjoyment out of it.

It deals with cost reduction, benchmarking against competitors, brand awareness in emerging and existing markets, replacement of key personnel, keeping existing staff and other issues.

Does it mention sport, racing or passion? Of course not. I guess that says something.


At 11:59 AM, Blogger Aashirwad said...

Jeez, Zurich Gnome...what's our sport coming to? I'm following live timing on formula1.com and there are five minutes left, but only 11 times posted. It's very disappointing that only the test drivers - Wurz, Kubica, Davidson, Doornbos, Mondini and the minnows - want to come out and warm their engines and tires.

At 1:02 PM, Blogger Qwerty said...

Sport? Bah! Its big business these days. Corporatisation. Has been so for some time now.

At 11:28 AM, Blogger ZurichGnome said...

Sadly, I think you're both right!


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